Frequently Asked Questions

SEO is when you make your website convenient and understandable for both people and search engines (Yandex and Google). You want people who are looking for your product or service to find you in the search, not your competitors.

To put it simply: imagine that a search engine is a huge library, and your website is one book on the shelf. SEO helps to make sure that this book is on the right shelf, has a bright and correct cover, a clear title, and content that perfectly matches the reader's request. Then the librarian (search engine) will be more likely to recommend your book.

As a result, you get free traffic from search: people come to your site for years without advertising. It's a long time (visible growth usually starts in 4-12 months), but it's cheaper and more stable than contextual advertising, which works only as long as you pay.

SEO promotion is not only cheaper than other methods of promotion, but the conversion rate for users who come from search engines is usually much higher. A person who has entered the query «Buy Iphone 13» in the search bar is interested in buying a phone, or at least in the price of the phone. Whereas the transition from a social network in most cases is done simply for the sake of interest.

Another advantage of SEO is that in case of temporary suspension of SEO promotion, your website will not experience a significant drop in traffic.

The first thing you should keep in mind is that quick results are not about SEO. SEO works “in the long run” and the result can be seen only after 3-6 months of work. If you need traffic “right now” - you need to contact our contextual advertising specialist.

Unlike most of our colleagues in other agencies, we'll be honest - there are no guarantees in SEO promotion.

No, it won't get worse. Your site will not «fall into the abyss» and get filters just because we started working. But there are many factors that do not depend on us. For example:

• seasonality - if your products and services are seasonally dependent. For example, travel suitcases generally sell better in early summer and before the winter holidays, when most people usually take vacations. For drinking water delivery services, the opposite is true: in summer, sales usually fall, because most often bottled water is ordered to offices and schools, so in summer, half of the employees are on vacation and water consumption is less, despite the heat, and children are on vacation. In case of a traffic slump, an SEO specialist will check the seasonality of requests and reflect this in the report.
• search algorithms - is the most unpredictable factor. Yandex and Google update their algorithms several times a month, and most updates are not officially announced. Today you are in the 1st place, tomorrow a ranking update or Core Update is released, and thousands of sites have dropped in position at the same time. We follow all the announcements and updates, respond promptly and adapt our strategy, but unfortunately, we cannot instantly roll back a global search engine update.
• actions of competitors - They are not standing still either. Someone launched aggressive contextual advertising, someone buys links in bulk, someone completely redesigned the site and began to better respond to user requests. We monitor our main competitors every month and show their dynamics in our reports, but it is impossible to predict how much money your direct competitor will invest in SEO tomorrow.
• changes on your website - Sometimes developers or marketers make changes without consulting an SEO specialist: they change the CNC, delete pages, put noindex where it is not needed, transfer the site to a new engine with the loss of all redirects, etc. This immediately affects the positions. We always ask you to coordinate any technical changes, but you are responsible for the site itself.
• external factors - hosting went down, the domain was forgotten to renew, the website was hacked, a hurricane hit the city and half the audience is without power - all this also affects the statistics.

We do not promise «Top 1 in 3 months» and do not sell «guaranteed positions» because it is a deception.

We promise the most transparent work, clear monthly reports, quick reactions to all changes, and constant improvement of the site so that it is as ready as possible for any updates and grows when favorable conditions appear.

Honesty is more valuable than temporary beautiful promises.