Faq
General questions
Semantic core of the site (semantics) is a list of keywords and phrases that bring targeted visitors to the site, are used to promote the site in search engines. Queries in the semantic core (SC) is divided by frequency, competition and commercial component, semantics allows you to understand the distribution of search demand and form the correct structure of the site for promotion.
Semantic core of the site (semantics) - a list of keywords and phrases that bring targeted visitors to the site, are used to promote the site in search engines.
Queries in the semantic kernel (SJA) is divided by frequency, competition and commercial component, semantics allows you to understand the distribution of search demand and form the correct structure of the site for promotion.
SEO Questions
Semantic core of the site (semantics) - a list of keywords and phrases that bring targeted visitors to the site, are used to promote the site in search engines.
Queries in the semantic kernel (SJA) is divided by frequency, competition and commercial component, semantics allows you to understand the distribution of search demand and form the correct structure of the site for promotion.
SEO promotion is not only cheaper than other methods of promotion, the conversion rate of users coming from search engines is usually much higher. A person who entered the query "Buy Iphone 13" in the search box is interested in buying or at least the price of the phone. While the transition from a social network in most cases is done simply for the sake of interest.
One more advantage of SEO is that in case of temporary suspension of SEO promotion works, your website will not get a significant sag in traffic.
The first thing you have to keep in mind is that fast results are not about SEO.
SEO works "in a long time" and the result of work can be seen only after 3-6 months of work. If you need traffic "right now" - you should contact our contextual advertising specialist.
Unlike most of our colleagues at other agencies, let's be honest - there are no guarantees in SEO promotion.
No, it won't get worse. But there are many factors beyond our control. For example:
- seasonality - if your products and services are seasonally dependent. For example, suitcases for travel generally sell better in early summer and before the winter vacations, when most people usually take vacations. Drinking water delivery services are the opposite, in the summer sales usually fall, because most often bottled water is ordered to offices and schools, respectively, in the summer half of the staff on vacation and water consumption is less despite the heat, and children on vacation. In the case of a slump in traffic SEO specialist will check the seasonality of queries and reflect it in the report.
- search algorithms - most
Semantic core of the site (semantics) is a list of keywords and phrases that bring targeted visitors to the site, are used to promote the site in search engines. Queries in the semantic core (SC) is divided by frequency, competition and commercial component, semantics allows you to understand the distribution of search demand and form the correct structure of the site for promotion.
Questions on contextual advertising (PPC)
Guarantee of quality relevant traffic.
Guarantee of compliance with the agreed terms of customization and launch of advertising campaigns.
We need to make a determination:
- advertising objectives
- the services or service you want to promote
- your target audience (a specialist can help you understand this if there are difficulties or doubts)
- ad display region (country, city, region, certain radius)
- what monthly budget you are initially ready to allocate for advertising (a specialist can also help to understand this issue)
The specialist thoroughly analyzes your niche, conducts an analysis of competitors, studies your site, product (service). Then an advertising promotion strategy is developed for you.
From 3 days and more. Depends on the amount of work, the features and structure of the site, the number of goods (services) you want to advertise, the size of the semantic kernel (the number of keywords for which the ad will be shown); the type of campaign, the chosen strategy.
After launching for 7-14 days, we test campaigns to see how the target audience reacts to the ad; whether the daily budget is sufficient. We also collect primary statistical data to analyze and adjust the further course of the campaign.
A set of methods, techniques, rules for improving the performance of an advertising campaign depending on the set goals and key performance indicators. Improvement and work is carried out both at the level of the analytics system and at the level of the advertising cabinet (work on the account, campaign, ad group, keywords, ads, extensions and more). More detailed information will be provided to you in a separate document.
- competitor list
- talk about the uniqueness of your product (service), its competitive advantage
- whether you have any wishes regarding what you want to display in the text of the advertisement: e.g. benefits, advantages, promotions, etc.
The specialist generates weekly slices on agreed performance indicators, plus brief comments. At the end of the month you receive a full report.
Yes. You'll get a list of actionable recommendations for improving usability.
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